How can I measure the effect on streaming numbers after my artist plays European festivals?
Playing festivals in Europe can create a significant bump in streaming across all European countries.
How can you measure that impact?
With Luminate's Music platform you have access to daily and weekly streaming data across 50 countries.
Check out this article for a tutorial on how to change the country's data you are viewing.
Let's say your artist played a festival in Week 21, by looking at streaming trends from individual countries after that date your can get an idea of the impact that festival had on the artists that played:
By switching countries from the same artist dashboard you can quickly look at the impact across various countries:
The KPI box will compare data to previously chosen Time Frame. Example:
If you selected a 6 week period the increase/decrease is relative to the previous 6 week period.
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