How do I see a breakdown of Album sales metrics, such as Store Strata?
Product Sales, which include Album, EP and Single sales, can be broken out in dashboards to see additional metrics, including multiple Store Strata.
To view these breakouts, when in a dashboard, change the Activity Type to Product Sales. Once that is done, you will be able see three different Breakout Views.
The first Breakout View is Distribution Channel. This will show the sales broken out by Physical Sales and Digital Sales.
The second Breakout View is Store Strata. This view will show the sales broken out by the following categories:
- E-Commerce
- Mass Market
- Independent
- Direct To Consumer
- Venue
- Non-Traditional
For a full definition of the different categories in Store Strata, click here.
The third Breakout View is Purchase Method. This view will show the sales broken out by Online and Storefront sales.
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