Our Solutions: How CONNECT works for you

Our Solutions: How CONNECT works for you

CONNECT is an essential tool for professionals across the entertainment industry. Music labels, distributors, live event companies, rights managers, marketers, artist reps and many more rely on our data to succeed in their roles. 


What can CONNECT do for you? A lot.








CONNECT for A&R

Artist discovery | Artist registration | Repertoire tracking


Today’s top artists are all signed. What about tomorrow’s? 


What global music resonates with Gen-Z’ers outside the U.S? What regional radio outpost will break the next Latin crossover act? What platform will host the next bedroom dream-pop prodigy? 


In these (hypothetical) scenarios and more, CONNECT facilitates the foundational A&R task of artist discovery, starting with Ranking Reports.





Ranking Reports: Identify rising stars 

Generate ranked lists of up to 50,000 artists, songs or releases based on activity. You set the parameters for a Ranking Report; CONNECT compiles and ranks entities for you. 


  • List up to 50k artists or songs by Streams, Product Sales, Song Sales and Airplay

  • Set date parameters to pull the latest data or understand trends over time

  • Identify top artists with crossover appeal in 60+ countries 

  • Drill down on consumption at the market level in the U.S. and Canada

  • Filter by genre, release age and product attributes

  • Identify imprint and label data for artists and releases 

  • Surface ISRCs with no linked artist




Music API and Data Share: Refine and expand your search

Luminate Music API and Luminate Data Share subscriptions offer expanded A&R possibilities. The Music API lets you run and automate custom queries using a wider variety of filters and endpoints. Data sharing (via Snowflake) grants access to all of our data and metadata. 


Music API

  • Retrieve metadata, IDs and consumption data programmatically 

Data Share

  • Run Ranking Reports with even more custom parameters 

  • Set thresholds to include only artists with “between X and Y” number of streams 

  • Rank artists by percentage growth within an activity or market 




Artist registration: Submit new acts for tracking 

Ranking Reports can return songs or products with no linked Artist Dashboard. Some artists—especially brand-new ones—don’t have their own entries in CONNECT yet. Use our forms to register new artists and/or music for tracking. 

Go to: Music registration: Add entries to our database




Trend Reports: Zoom in on priority artists and titles

Trend Reports allow for detailed tracking and custom comparisons of anything in our database. Retrieve custom performance reports for up to 500 entities at once. You choose what to include in a Trend Report; CONNECT compiles data on those items within your parameters. 


  • Analyze high-priority artists and releases in detail

  • Run reports for different dates and locations to track changes

  • Use Location and Market to isolate regional performance 

  • Compare activity across an artist’s discography 

  • Build your own aggregate of songs or releases to track




Dashboards: View combined artist and discography data

CONNECT Dashboards compile consumption data for artists, songs and releases. 

Dashboards feature dynamic, customizable Activity displays that aggregate and refresh KPIs based on your filters. In many cases, Dashboard tools can pull up the data you need immediately, allowing you to export grids without running a Trend Report.

Dashboard data includes: 

  • Dynamic Activity Types and Breakout Views

  • Metadata and details, plus all the IDs we have for an entity

  • Customizable filters and view options

  • Links between Artists, Songs, Release Groups, ISRCs, ICPNs and more

  • Imprint, Owner and Distributor information (Musical Rights)

  • Combined Discography information for artists

  • All ISRCs and ICPNs for Songs and Products 









CONNECT for Music Marketing

Campaign planning | Performance tracking and measurement


Effective marketing requires data-driven planning, strategic activation and precise measurement. 


Where does my artist overperform? What markets love this song? Which formats make the most sense for this region? What subgenre is having a moment? 


Music marketers can start with CONNECT’s Dashboard data—especially Activity by Location—to understand consumption at a global, local or market level for specific artists and products. Later, Activity Over Time is an invaluable tool for measuring marketing effectiveness. 






Activity by Location: Identify global and regional patterns

All Dashboards—Artist, Album and Song—display an Activity by Location map.  


CONNECT’s location data can help you understand country-level consumption patterns or plan worldwide campaigns. It can also help determine where to launch brand partnerships, activate in person, schedule tour stops or release different product formats. 


  • See consumption data for 60+ countries 

  • Identify your artist’s top global markets 

  • Create your own list of countries to compare 

  • See how Activity Type affects regional consumption patterns




Market-level data: Pinpoint U.S. and Canada markets

In addition to country-level location data, market-level data is available for the U.S. and Canada. 

  • Drill down on consumption at the market level in the U.S. and Canada

  • Create custom regions by selecting multiple markets

  • Decide where to activate at the local level

  • Use Airplay data to plan station partnerships and radio campaigns




Analysis: Understand the music industry as a whole

The Analysis feature offers a high-level view of the music industry over time. It displays aggregated music consumption by location, genre and (for some account types) provider. Analysis data can help marketers isolate seasonal patterns and analyze trends by genre, region, product format and release age. 


  • View combined activity for the entire industry

  • See Album and Song Equivalent KPIs

  • Rank total consumption within genres and markets 

  • Filter by Release Age to compare Current and Catalog music




Activity Over Time: Validate campaign effectiveness

On all Dashboards, Activity Over Time shows consumption activity at the daily or weekly level during your selected date range. It provides a useful snapshot of artist, album or song performance within a given time frame.


  • Measure consumption before and after a campaign

  • Look for spikes around key dates (tour stops, TV appearances, viral moments)

  • Set different date ranges to track changes over time

  • Compare consumption across Activity Types

  • Segment data with Breakout Views 







More to know

Welcome to CONNECT!

Methodology 101: How Luminate collects, models and measures music data

Migrating from Music Connect: Overview for legacy users



If you’re a CONNECT subscriber already, log in to see all Knowledge Base content, including our A&R Playbook and Music Marketing Playbook.






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