Industry Analysis: Music market pulse

Industry Analysis: Music market pulse

Industry Analysis aggregates music consumption data at the industry level for a broader view of streaming and sales performance. Use it to see big-picture trends or evaluate combined location, genre and provider data.


Navigation

Open Analysis and choose Industry.





Analysis KPIs

Industry Analysis leads with combined (market-wide) KPI highlights at the top of the page: Album or Stream Equivalent, Streams and Song Sales. A fourth KPI, Product Sales, is available in the U.S. and Canada. 

These are aggregated industry-wide totals for your date range and location. Set a Breakout View to see splits for some categories. If you make a selection for Time Frame > Compare To, KPIs will also display a % increase or decrease.

Album and Stream Equivalents
Album Equivalents represent the weighted streams, physical sales and digital purchases that equal a single album sale (1 unit) on the Billboard and Luminate charts. CONNECT displays Album Equivalents for the U.S. and Canada only. 

Stream Equivalents treat 1 premium stream as the base unit of consumption; they’re applied worldwide and in countries for which we don’t track product sales data. 


Equivalents allow us to convert and compare differently measured units. They help create a standard measure of music performance across a multi-format, multichannel landscape.











TRENDS

The Trends tab aggregates combined consumption by week. Below the KPI panes, Total Activity displays week-by-week trends for the entire industry in your selected location.



Mouse over a segment on the bar chart to see exact figures or highlight a chart area to zoom in. Click Reset zoom to go back.
Weekly data, refreshed daily

CONNECT data is refreshed every day, but Industry Analysis aggregates data at the weekly level.

We break out industry-level activity by chart week only, with no daily time view option. 



GENRES

The Genres tab sorts industry-wide consumption by genre.


Filter the genres you want to include by clicking the field to the right of the tabs; this opens the Genre pop-up menu. 


Billboard and Luminate genres
Billboard and Luminate genre classifications are slightly different. Billboard genres match the Billboard chart categories.

Luminate genres are updated more often and include more subgenres for greater precision. 
Sample graph: Total Activity by Genre
GENRES tab > Total Activity 




MARKETS

CONNECT tracks over 200 markets in the U.S. and over 70 in Canada. 


Market area designations cover all of the U.S. and Canada. Every zip code is assigned to a market. Markets are labeled based on the nearest metro.
Market selection menu
Click "United States / Canada Market," then select as many markets as you want to include.


Search for markets by typing a few letters into the search bar.

Market-level data is available for some subscribers. If Markets aren’t available for your account or location, the MARKETS tab won’t appear. 
Sample graph: Total Activity by Market

Once you've selected markets to include, Total Activity appears as a list of markets sorted by consumption. 


Tip: Zoom in to see top markets
The Total Activity: Markets graph can get crowded. Some market names may look condensed or not appear. 

Highlight a chart area to zoom in and expand market labels. Click Reset zoom to go back.




PROVIDERS

Providers comprise streaming DSPs as well as digital and physical retailers.

Sample grid: Total Activity by Provider
Scroll down to see provider totals in grid form.

Provider names have been redacted.

 Only rights holders can view provider-level data.






Set Time Frame and Location

Use the top menu bar to change Time Frame, Location and Markets. These settings apply across all Analysis tabs. 


Time Frame

The Analysis Time Frame menu contains different options than you’ll find elsewhere in CONNECT. Click Time Frame in the top menu bar to open the calendar tool. 

Dynamic Dates
Because Analysis is designed to provide market-wide aggregate data, it defaults to Last 12 Weeks.



Open the Time Frame dropdown to choose Last Week, Year to Date, Last Quarter, Last 4 Quarters, Last Calendar Year, or a custom (weekly) date range.

Why can't I select my own dates?
Date ranges can be customized to the week, but not the day. You can select a range of Weeks 1-36 for the current year, but not a range of 1/1-9/4. 

The shortest allowable timespan within Analysis is one week.

Compare Time Frames

Compare To a previous time frame to see side-by-side data in Total Activity. Select Previous Period to see data for your selected period and an equal amount of time immediately preceding it.



Choose Same Period Last Year to compare the same date range from the preceding year. This option generates double bar graphs where applicable.





Location / Markets

Change the location from the United States to a different country to see KPIs at the country level. Set Location:Worldwide to see combined international data. 







Data Controls: All view options and filters

Open Data Controls to add more filters and detail to Industry Analysis.



Activity Options
Select or fine-tune the activities and breakouts that will be reflected in your industry-wide aggregate.



Market Analysis Options
Apply optional filters to narrow your industry-level analysis or see additional breakouts. 



Release Type and Format
Include or exclude release categories and product formats.

Genre
Choose the Billboard or Luminate genre database, then check the boxes to filter by genre.

Release Age
Filter by Release Age to see data on Current, Catalog or Deep Catalog music. Use the sliders to change these ranges. Release Age filters can help you assess the state of new music consumption compared to older releases—or vice versa. 


Note that Release Age is relative. Release Age spans extend backward from your selected date range, not from today’s date—unless today’s date is part of your selection. If you set Time Frame to a period two years ago, music released that year will be classified as Current, not Catalog. 


Grid Options

Use Stacked Grids for more precise activity breakouts within Streams and Product Sales. (Song Sales and Equivalents don't offer stacked grid views).

Select Basic or Stacked, check or uncheck categories, and drag to change stacking hierarchy.


For Product Sales, you must choose between Store Detail or Product Detail (Basic) or pick up to three categories (Stacked). 

Grid view options apply to Total Activity grids at the bottom of the page. Stacked grid views create hierarchical, nested layers for activity types and breakouts. Scroll left to right to see expanded stacks.



Click ... at top right to export a Total Activity grid with stacking options applied.

 When you’ve finished making selections, hit APPLY CHANGES at bottom to see your options applied. RESET SETTINGS to clear all filters and start over. 







Customize and export Analysis grids

Total Activity can be viewed in grid (table) format. Click JUMP TO GRID (top right) or scroll to the bottom of the page.



Export grids using the top right ... menu. 

Sample grid: Total Activity by Market

MARKETS tab > Activity grid

Grid customization options

MARKETS tab > Activity grid

Analysis export file names and formatting
CONNECT automatically generates file names for Analysis exports. They include (as applicable) the location, analysis type, activity breakout and a unique individual timestamp.  

            Country_Market_Time frame_Analysis type_Activity type_[timestamp]

For example, a CSV export of U.S. Album Equivalent combined activity over the last 12 weeks, compared with the same period last year (SPLY), might look like this:

            US_SPLY_PROVIDER_ALL_ACTIVITY_1728113122598.csv




The exported grid also includes a top header row describing the analysis in more detail.







 





Industry Analysis FAQs

What are Stream Equivalent and Album Equivalent?

The Analysis feature displays Stream Equivalent and Album Equivalent KPIs. Album Equivalents are used in the U.S. and Canada; Stream Equivalents are used worldwide and at the country level for all non-U.S. or Canada countries. 


Read about Equivalents here



Why are Time Frame options different in Analysis? 

Analysis is designed to provide market-wide aggregate data, so Time Frame defaults to Last 12 Weeks. You can also choose Last Week, Year to Date, Last Quarter, Last 4 Quarters, Last Calendar Year or a custom (weekly) date range.


The shortest allowable date range in Analysis is one week. 



Why can’t I select my own date(s)?

Analysis date spans can only be customized to the week, not the day.  Select week numbers using the column to the left of the calendar.



What is Compare To? / What are the double bar graphs? 

Within the Time Frame menu, you can Compare To a time period of equal length from the dropdown menu. There are two options: Last Period and Same Period Last Year. 


Last Period is the span of time immediately preceding your selection. If you set your date range to Last 12 Weeks, Last Period = the 12 weeks before that. 


Same Period Last Year is the same range, designated by week number, from last year. If you set a range of Weeks 1-4 of 2024, Same Period Last Year = Weeks 1-4 of 2023, even if the exact dates are not the same. 


Choosing one of these options creates double bar graphs throughout Analysis. Each pair represents your date selection (right) and the comparison period (left).



Why does Analysis appear to change from week to week? / How do you process Analysis data? 

Market-level data shown in Analysis is reprocessed back to the beginning of the last completed quarter. 


CONNECT does not close the preceding quarter of Analysis data until the next quarter. We reprocess and refresh data for up to (almost) 2 quarters at a time. This means that) data pulled from the last 6 months might appear to be in flux, especially when viewing large quarterly totals.



Why did my Analysis bookmarks/saved Analysis URLs stop working? 

Recent platform updates altered URL pathways across the Analysis feature. If you copied, saved or bookmarked URLs within Analysis, those links may be broken (sorry). Re-apply filters and Data Controls, then save the link again.



What does Release Age mean?

Release Age describes the age of a musical entity relative to the current date. We generally segment release ages into Current (released 0-36 months ago), Catalog (36-72 months) and Deep Catalog (72 months+). 


Release Age cutoffs can be customized up to 72 months. Open the Release Age menu, then select a range or use the sliders to set your own.



Are Release Ages fixed, or can they be relative? 

Release Age is calculated relative to the date(s) you select. It is not based on today’s date. 


Imagine that you time-traveled back to your selected date range. Now, some catalog music is new again for the purposes of your analysis. 


Ex. To see industry-wide performance of music <18 months old back in 2021, set Time Frame to Weeks 1-52 of 2021. Set Release Age:Current and use the sliders to define Current:0-18 months. You’ll see combined activity for releases that were current in 2021. This includes releases from mid-2019 onward—all classified as Current within your parameters.



What if a title was Current for only part of my time frame?

In that case, we’d only include activity for the weeks when that title was still Current. 


Release Age spans may begin or end within your selected time frame. A title “graduates” to the next Release Age bracket based on the number of days since its release date. If that happens during the timespan you set, it could be excluded (or finally included) per your filters.


In the above example, some 2019-2020 releases would be tracked for only part of 2021. Activity for a title from late 2019 could be included through early 2021; a title from mid-2020 might be dropped from the aggregate by the end of the year.



Are album Release Ages assigned at the Product, Release or Release Group level?

CONNECT assigns Release Age at the Product level. We track release dates by ICPN; each barcode we ingest carries its own release date information. Album reissues, expanded versions and alt editions can all have different release dates—and different Release Ages. 


Industry Analysis totals reflect this Release Age methodology. “Current” covers any Products released in the last 36 months (or within your custom span), including reissues or new editions of existing albums. 








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