About SV(M): Platform overview and updates

About SV(M): Platform overview and updates

Streaming Viewership (M) is a cloud-based application designed by Luminate to compile, manage and visualize streaming consumption data. 


SV(M) automatically ingests multi-source streaming data, processes and unifies data and metadata and applies our proprietary model to calculate film and TV streaming viewership figures. The SV(M) platform delivers next-day streaming data, title metadata and an array of analytics tools via an accessible, intuitive user interface. 


Powered by Luminate Film & TV’s industry-leading library of metadata, expertise in data science and cutting-edge data delivery technologies, SV(M) is built for the future of entertainment analytics. 





Back to SV(M) Home 

Our technology


Multi-cloud architecture 

The SV(M) application, which incorporates Amazon Web Services (AWS) and Snowflake, is fast, flexible and scalable. The cloud-based platform enables real-time ingestion of structured and unstructured data through asynchronous processes across standard and non-standard formats. Our data infrastructure seamlessly and continuously works to process signals from multiple sources in order to model viewership, maintain a large database of title information and visualize data in the SV(M) interface.


ACR panel data

Among other data sources, SV(M) receives ACR (Automated Content Recognition) data from a panel of over 4 million U.S. smart TVs and connected devices. ACR technology can identify content being played onscreen with a high degree of accuracy.


Data science and machine learning

SV(M) uses machine learning and AI technologies such as RAG and SLMs to augment and improve our data quality and enhance the predictive capabilities of our model.


SV(M) API

Query our database of film and TV viewership data and metadata with the Luminate SV(M) API. Visit the Luminate Developer Hub for all API documentation. SV(M) API access requires a separate subscription.





Latest updates

We’re continually building a better SV(M). New releases and feature improvements will be announced in our monthly Product Updates email. 


July 2026 
  1. Comparison redesign: Feature enhancement and UI update. Comparison has been overhauled and updated with additional functionality.
    1. Search by keyword or use smart filters 
    2. Add up to 12 titles 
    3. Compare TV and movies at the same time
    4. Save Comparisons to revisit later
  1. Portfolio metrics: Feature enhancement. Portfolios can now display ATD and Previous Period comparisons.

June 2026 
  1. BritBox: New streaming platform. UK-based streamer BritBox now has a dedicated Dashboard showcasing available titles. Read more: Streamer Dashboards

May 2026 
  1. Portfolios: Feature release. The Portfolios feature can be used to create custom lists of movies and TV shows for ease of reference. Read more: SV(M) Portfolios 
  1. Responsive Dashboards: UI enhancement. Title Dashboards now automatically change layouts to optimize for screen size and resolution. 
  1. Sports content filtering: Model optimization and data enhancement. In response to feedback, we improved the model to better filter sports content from SV(M). 

April 2026 
  1. Time units: Dashboard enhancement. The Units dropdown menu can now be set to highlight Minutes, Hours or Views (new) as the primary metric on any Title Dashboard. 
  1. Charts redesign: UI enhancement. SV(M) Streaming TV and Film charts have been redesigned and enhanced with a search function and responsive design. Read more: Streaming Charts

March 2026 
  1. Linear-streaming disambiguation, Phase 2: Model optimization and full data restatement. We completed a model enhancement to cover more titles that are viewed on both linear and streaming. Viewership for affected titles was recalculated from Week 1 of 2025. At the same time, we updated our core model to improve accuracy for all titles and restated historical data from Week 1 of 2022, resulting in (mostly) minor adjustments to modeled data throughout SV(M). Read more: About the Model

  1. Release Date filtering: Ranking Report enhancement. Filter by release age to include only titles that were released within a specific date span. Read more: SV(M) Ranking Reports


February 2026 
  1. Streamer Dashboards: UI enhancement. Streamer Dashboards for OTT platforms tracked by SV(M) have been redesigned and enhanced with additional data and metadata categories. Read more: Streamer Dashboards
  1. All Streamers: New feature. The Analysis page has been replaced with a redesigned All Streamers Dashboard that displays aggregated U.S. streaming viewership data. Read more: All Streamers

January 2026 
  1. New Dynamic Dates: Calendar enhancement. Time Frame presets now include First 7 Days or First 28 Days of activity for a title. 






Past updates
2025 Q3-Q4
December 2025 
  1. Source filtering: Ranking Report enhancement. Select Original or Non-Original to include or exclude streaming-first titles vs. library content. Also included as an API endpoint. Read more: SV(M) Ranking Report
  1. New colors: UX enhancement. TV Show Dashboard visuals now use more colors to differentiate seasons and episodes in line charts, pie charts and bar graphs. 

November 2025 
  1. Linear-streaming disambiguation: Model optimization and limited data restatement. We now use additional days of data to differentiate signals and improve accuracy for titles that air simultaneously on linear and streaming. Affected titles and timeframes are marked [P] for preliminary data. Read more: Streaming Charts
  1. Lumi on Charts and Series Dashboards: Feature enhancement. The Lumi-powered analytics recap is now available for streaming charts and at the TV series level. 

October 2025 
  1. Normalized season trends: Enhanced visualization. On TV Series Dashboards, the Season Comparison graph displays trend lines for all seasons at once, normalized to the same calendar date(s) OR "First 12 Weeks." 

September 2025 

  1. Lumi on Dashboards: Feature enhancement. Movie and TV show insights from Lumi AI are now available on all Title Dashboards. 

  2. TV Ranking Report options: Choose whether to rank TV titles by season or by series. Read more: Ranking Report

  3. API enhancements: The SV(M) API now includes even more Ranking Report endpoints. Filter by platform availability, rank by views or opt for series-level TV data. In addition, the API now permits Batch Search of up to 50 queries or identifiers at once. Read more: Luminate Developer Hub

  4. Data restatement: The SV(M) model was updated in September to improve accuracy and reduce margin of error. Modeled data was restated from 2022 onward, resulting in modest adjustments to viewership for most titles. Read more: About the Model


August 2025 
  1. Lumi AI launch: Feature release. Luminate’s first AI-powered analytics assistant is now live in SV(M) with Streaming Recap. Read more: SV(M) Home
  1. New Ranking Report options: Rank titles by either Views or Minutes Watched. Read more: Ranking Report
  1. New API endpoints: Retrieve data at the TV series level with new Series endpoints or search by ID with the Search endpoint. In addition, TV Season and Movie endpoints now include demographic data. Read more: Luminate Developer Hub

July 2025 
  1. Ranking Report enhancements: SV(M) Ranking reports now include male/female gender breakouts, platform filters, and multi-selection genre filtering. Read more: Ranking Report
  1. New Releases: Home page enhancement. See this week’s newest film and TV streaming releases on the SV(M) Home page. Read more: SV(M) Home
.
.

2025 Q1-Q2
June 2025 
  1. TV Series Dashboards: Feature release. Multi-season TV Dashboards now include an option to see combined data for all seasons at once. 
  1. Expanded Season View coverage: Data enhancement. Over 82% of TV seasons in our database now display Season Views.
  1. Ranking Report exports: Feature enhancement. Ranking exports now include external IDs for each title. 

May 2025

  1. Demographic data: Feature release. SV(M) Title Dashboards now display age and gender breakouts for select TV shows and movies. Available in the U.S. only. Read more: SV(M) Model FAQs

  2. API Ranking endpoint: API customers can now retrieve lists of up to 200 most-watched titles over a given time frame with the new Ranking Report endpoint. Read more: Luminate Developer Hub


April 2025

  1. New Title Dashboards: TV Show and Movie Dashboards have been fully redesigned with feature enhancements, including custom Time Frame selection. Read more: Title Dashboards

  2. Streamer Dashboard exports: Users can now export grids of top TV shows, movies and episodes from Streaming Service Dashboards. Read more: Streamers

  3. Ranking Report data: Enhancement. TV Ranking Reports now include the number of episodes available for a season during the selected time frame. All Ranking Report exports now list available streaming platforms for each title. Read more: Ranking Report


March 2025

  1. API access: Feature release. The new Luminate SV(M) API is now available. API subscribers can query our entire database of film and TV metadata and viewership metrics. Read more: Luminate Developer Hub

  2. Search by season: Enhancement. Users can now search for (and navigate to) specific TV seasons directly from the Search bar.


February 2025
  1. New Home page: Chart previews show more top titles and key stats with a sleeker visual design. Read more: SV(M) Home
  1. TV view counts: The Total Views figure for TV seasons has been normalized to better account for engagement across TV seasons with different numbers of episodes. 

January 2025
  1. Dashboard metadata: TV Show and Movie Dashboards now include synopses. Read more: Title Dashboards
  1. Episode sorting: On TV Show Dashboards, scroll to Episodes and click column headers to sort by minutes watched or total views within your selected time frame. 

2024 Q3-Q4

December 2024
  1. Total Views: New metric for TV shows. See total number of views for TV seasons on TV Show Dashboards. Read more: Title Dashboards
  1. New streamer / Tubi: Provider data and viewership metrics for Tubi have been added to SV(M)’s tracking. Read more: Streamers


November 2024

  1. Ranking Report: Feature release. Generate ranked lists of up to 200 titles based on minutes watched across original and library content. Set custom date ranges and filter by genre to refine rankings, analyze the marketplace and uncover industry trends. Read more: Ranking Report


October 2024

  1. Predictive Search: Suggested results now appear as you type, with no need for exact name matching or punctuation. Read more: Search
  1. Episode Trends: On TV Show Dashboards, we’ve enhanced the Episode Trends pane with more information and better data visualizations. Read more: Title Dashboards

September 2024
  1. Export Comparisons by Episode: Compare minutes watched at the episode level for up to six TV seasons simultaneously as a CSV or Excel export. Read more: Comparison
  1. Time Frame menu: Time Frame now includes drop-down options for Current Week, Last Week, Year to Date and First 12 Weeks of Activity. 
  1. Activity to Date display: Dashboards now include Activity to Date as part of Minutes Watched.


 








More to know

General troubleshooting: Common SV(M) problems

About the Model: How SV(M) measures streaming data

SV(M) User FAQs: Help with platform features