Got a question about an SV(M) tool, feature or setting? We may have answered it already. See below for common user questions — plus answers — about the SV(M) platform.
This page answers questions about using the SV(M) platform: UI, UX and everything you can see in-app. For questions about our underlying streaming model, data collection methodology and how we calculate viewership behind the scenes, see Model FAQs:
SV(M) Model FAQs: Viewership, data sources and chart eligibility
If you still need clarification, contact Support. We update FAQs regularly based on user submissions.
You can — but not on every page. Title Dashboards, Analysis, Comparison and Reports support multi-week and custom Time Frames.
Home and Charts are limited to one week of data at a time.
SV(M) designates the first full chart week of the year as Week 1. There are no partial weeks. It’s possible for the first chart week of January to start a few days before or after 1/1. In 2025, Week 1 ran from 1/3-1/9.
Week numbers for each year are listed in the leftmost column of the Calendar tool. Open the Time Frame menu to check the week # for a specific date.
All SV(M) dates begin at 12:00 a.m. UTC. Daily streaming viewership is counted from 12:00 a.m. to 11:59 p.m UTC.
No. All SV(M) dates are based on the UTC time zone, regardless of viewing location.
We use UTC (Coordinated Universal Time, EST+5) for all day, date and time demarcation irrespective of viewing time zone, title release location or SV(M) user location. UTC is a universal time standard used around the world.
SV(M) reports daily streaming data for the previous day after overnight data processing is complete. Usually, the platform refreshes with new daily data by the morning (U.S. Eastern time), but this can vary. Sometimes, our data verification protocols require us to hold back a daily release for additional processing. When this happens, we'll post a sitewide notice of the data delay and affected date(s).
Yes. Visit the Luminate Developer Hub for details and documentation.
Visit About SV(M) > Latest Updates to view a monthly changelog dating back to 2024.
FAQs related to Search have been moved to the main Search article.
Go to: Search SV(M): Find movies and TV seasons > FAQ
FAQs related to Charts have been moved to the Streaming Charts article.
Go to: Streaming Charts > FAQ
Go to: SV(M) Ranking Report > FAQ
Go to: Comparison > FAQ
We retired the SV(M) Analysis feature and replaced it with an All Streamers Dashboard. FAQs related to Analysis can be found there.
Go to: All Streamers: Market-level viewing trends > FAQ